LifeBridge Health > Press Room > Media Resources

Media Resources

Downloadable Forms:

LifeBridge Health Media Policy
LifeBridge Health Style Sheet
LBH Fact Sheet

LifeBridge Health Media Policy

LifeBridge Health welcomes media professionals on to our campuses. Please contact the Department of Strategic Marketing and Communications to arrange patient interviews, to obtain background information and interviews with our professionals, and to visit our facilities.

The following are guidelines for contacting LifeBridge Health to arrange interviews, videotape sessions or photo opportunities.
  • All interview requests with any member of LifeBridge Health staff or patients must come through the Department of Strategic Marketing and Communications. A Media Relations Coordinator will respond to your request in a timely manner and help arrange an interview and provide additional resources for your story.
  • Reporters should identify staff members by their LifeBridge Health title in stories related to the staff member's work or role at LifeBridge Health.
  • Please provide advance notice of on-site interviews, as LifeBridge Health Media Relations Coordinator can arrange a location for media interviews and photo shoots as well as arrange  for patients, families and LifeBridge Health staff to participate in the story as needed.
  • To protect the privacy of all LifeBridge Health patients and families, a member of the Department of Strategic Marketing and Communications must accompany all reporters, film crews and photographers on any LifeBridge Health campus. In addition, patients can not be interviewed or photographed prior to signing an media authorization form in accordance with HIPAA policies

LifeBridge Health Style Sheet

Please use the terminology below to accurately refer to LifeBridge Health and its entities. LifeBridge Health has many centers and facilities in addition to those listed below. For more information or to request a logo or photograph, you may contact the Department of Strategic Marketing and Communications.

LifeBridge Health is a regional healthcare system that includes Sinai Hospital of Baltimore, Northwest Hospital, and Levindale Hebrew Geriatric Center and Hospital.

Major services lines and professional office buildings at each institution are referred to as follows:

Sinai Hospital of Baltimore
Alvin & Lois Lapidus Cancer Institute
The Center for Joint Preservation and Replacement
The Children's Hospital at Sinai
ER-7 Emergency Center at Sinai
The Heart Center at Sinai
The International Center for Limb Lengthening
The Krieger Eye Institute
Rubin Institute for Advanced Orthopedics
The Spine Center
The Stroke Center

Morton Mower, M.D. Medical Office Building
Michel Mirowski, M.D. Medical Office Building

Northwest Hospital
Herman and Walter Samuelson Breast Health Center at Northwest
ER-7 Emergency Center at Northwest
Wound Care at Northwest Hospital
Northwest Joint Center
Northwest Spine Center
Northwest Psychiatric Services
Northwest Hand Center

HIPPA Policies & Procedures

In 1991, Maryland instituted a state law (Senate Bill 584), which resulted in a comprehensive rewrite of the laws governing release and disclosure of health care and mental health records. Under the law, representatives cannot disclose the nature or extent of a patient's illness without the patient's written permission, even if the case is a matter of public record.

Under the law hospitals cannot identify the name of the patient for a reporter. Representatives can confirm the presence of a patient, for a reporter only if the reporter has a patient's first and last name. The spokesperson can provide only a general description of the patient's condition, using the following American Hospital Association (AHA) guidelines:
  • Good
  • Fair
  • Serious
  • Critical
All other information is considered a part of the medical record and requires a patient's written permission for release.

The law makes no special provisions for public officials, celebrities, or as stated earlier, cases of public record. As a result, spokespersons must treat these situations within the limit of the law.

In cases of mental health, alcohol, or drug abuse, general or directory information cannot be released nor the patient's presence be confirmed.

For more information please contact the Department of Strategic Marketing and Communications at 410-601-5022