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For Immediate Release
11/5/2002
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Contact:
Jill Bloom
410-601-5025
Kathy Moore
410-601-5528
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LifeBridge Health Launches Innovative Recruitment Campaign
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LifeBridge Health is announcing the launch of a new, intensive employee recruitment campaign that will use radio and billboard advertising as a strategic way to saturate the Baltimore metropolitan region. The campaign, which is slated to run for the month of November, is designed to draw potential employees to a special Web address,
LifeJobs.org, with the tag line "Better job. Better life.”
"You don't usually think of billboards when you think of recruitment advertising,” said LifeBridge Health Marketing Vice President Rudy Miller. "We think this unique approach will capture your attention. The curious minded will log on to our site, and we're hoping to convert some of them into employees.”
"The market for health care employees is extremely competitive,” said Maria Butz, chief human resources officer, LifeBridge Health. "We think this latest campaign gives us a great shot at getting the most qualified candidates to apply for our jobs.”
What makes this campaign different from many others is LifeBridge Health's ability to track the level of response by using the Web site as a gauge. It is also the first time that the advertising source, Clear Channel, has used both billboards and radio ads to work simultaneously in one recruitment campaign. The aggressive campaign purposely focuses on those who are currently employed.
LifeBridge health is a regional health organization that includes Sinai Hospital of Baltimore, Northwest Hospital Center, Levindale Hebrew Geriatric Center and Hospital, Jewish Convalescent & Nursing Home and related subsidiaries and affiliates.
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