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For Immediate Release
12/20/2005
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Jenna Sizemore
410-601-5528
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LifeBridge Health Partners with Direct Impact Marketing to Engage Community Businesses
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LifeBridge Health has partnered with Olu Olaoye and Myeisha Thompson of
Direct Impact Marketing to help develop and assess the LifeBridge Health Vendor
Diversity Program, an initiative aimed to cultivate relationships with minority
business in the greater Baltimore area.
"As LifeBridge Health continues to expand, we want to involve the
community in the process,” said Erik Wexler, president and COO of Northwest
Hospital and senior vice president of LifeBridge Health. "The Vendor Diversity
Program will foster relationships between LifeBridge Health and local business,
including minority owned entities, and invite their participation in our
continued growth.”
Direct Impact Marketing, under the direction of Olaoye and Thompson, will
help develop a framework for increased minority vendor participation in the
LifeBridge Health procurement process.
Individually and collectively, Olaoye
and Thompson have provided counsel on the policy processing and implementation
of vendor diversity plans for such clients as Maryland State Highway
Administration, University of Maryland Medical System and the National
Aquarium.
LifeBridge
Health is a regional healthcare organization that includes Sinai
Hospital of Baltimore, Northwest Hospital Center, Levindale Hebrew
Geriatric Center and Hospital, Jewish
Convalescent & Nursing Home and related subsidiaries and
affiliates.
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