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LifeBridge Health today announced that it has launched a
highly innovative advertising campaign for the new LifeBridge
Health Brain & Spine Institute.
The extensive campaign began appearing on billboards on
January 2, with a series of people holding up signs about how many years they
have lost. Approximately two weeks from now, the teaser ads will be followed by
ads featuring the same people with an explanation of why the years were lost.
One ad even features a dog with a sign reading, I�ve missed 2,137 walks. In the
follow-up ad, the sign reads, I�ve missed 2,137 walks due to my owner�s back
pain.� The ad also includes the Web site, www.finallyanswers.com, which is the
gateway into the services and specialties provided within the LifeBridge Health
Brain & Spine Institute. In addition, print and 60-second television
advertisements will support the launch of the Brain & Spine Institute.
In a competitive and crowded medical advertising
landscape, we thought the use of a teaser campaign was a unique and powerful
approach to capturing patients� attention,� said Rudy Miller, vice president of
Marketing and Community Relations at LifeBridge Health. Memory disorders,
stroke, back pain and Alzheimer�s disease, along with many other diseases and
injuries to the brain, nervous system and spine, can often be all consuming for
a patient and his or her family. This advertising campaign encourages people
with these ailments to finally seek help at the LifeBridge Health Brain &
Spine Institute.�
The Finally Answers� teaser campaign will run through
the end of June and will be featured on billboards on the Johns Falls
Expressway, Russell Street and I-95.
The LifeBridge Health Brain & Spine Institute is a
one-of-its-kind consortium of specialists from Sinai
Hospital and Northwest Hospital Center in neurology, neurosurgery,
orthopedics, physical medicine and rehabilitation, and other subspecialties. The
Institute offers a full range of services for brain, spine and peripheral
nervous system diseases including sophisticated diagnostic techniques,
state-of-the-art surgical modalities and comprehensive rehabilitation programs.
In 2007, Sinai Hospital will open a new outpatient office building and a new
36-bed, all private-room neurological pavilion, which will house a Spine Center,
an Epilepsy Monitoring Unit and a Stroke Center with a 10-bed inpatient Stroke
Unit.
LifeBridge Health is a regional health organization that
includes Sinai Hospital of Baltimore, Northwest Hospital Center, Levindale Hebrew Geriatric Center and Hospital, Jewish Convalescent & Nursing Home, and related
subsidiaries and affiliates.
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