Jenna Sizemore
410-601-5528

For Immediate Release

LifeBridge Health has partnered with Olu Olaoye and Myeisha Thompson of Direct Impact Marketing to help develop and assess the LifeBridge Health Vendor Diversity Program, an initiative aimed to cultivate relationships with minority business in the greater Baltimore area.

"As LifeBridge Health continues to expand, we want to involve the community in the process,� said Erik Wexler, president and COO of Northwest Hospital and senior vice president of LifeBridge Health. The Vendor Diversity Program will foster relationships between LifeBridge Health and local business, including minority owned entities, and invite their participation in our continued growth.�

Direct Impact Marketing, under the direction of Olaoye and Thompson, will help develop a framework for increased minority vendor participation in the LifeBridge Health procurement process.
Individually and collectively, Olaoye and Thompson have provided counsel on the policy processing and implementation of vendor diversity plans for such clients as Maryland State Highway Administration, University of Maryland Medical System and the National Aquarium.

LifeBridge Health�is a regional healthcare organization that includes�Sinai Hospital of Baltimore,�Northwest Hospital Center,�Levindale Hebrew Geriatric Center and Hospital,�Jewish Convalescent & Nursing Home and related subsidiaries and affiliates.